Monday, April 29, 2013

Ch. 11 - Developing and Managing Products










Michael Kors USA, Inc. has been defined down to one word, classic. As of 2011 Michael Kors has become one of the most successful American fashion designers. The company's take on product development and management is simplicity. MK focuses on the simple part of life and is able to create his unique, classic sportswear.













The line productions are based on neutrals with pops of color and the least amount of pattern. Highlighting the luxurious fabric and a woman's figure is Michael Kors' design approach rather than that of color or pattern.
"When you purchase a Michael Kors product, you are making an investment."

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