Michael Kors has become one of the most innovative, most looked for brand name of its kind. Consistent successful advertising is a must. The company focuses mainly on paper advertisement such as billboards, subway station walls, magazines and newspapers. Also, this year the company added ad placement to digital and mobile outlets, social media platforms along with the traditional outdoor advertisement.
The 2013 Spring Ad Campaign has the world in a daydream of the jet set lifestyle with extra bold bright colors, sunshine, and road trips. This season's campaign was shot by Mario Testino in LA, California with Simon Nessman and Karmen Pedaru as the models bringing the collection to life.
The most recent ad campaign was posted in the February issues of magazines such as Vogue, Harper's Bazaar and the W. In March, the ad campaign was posted in 12 different international magazines. In total, the ad placement reached to 25 different countries, with big first timers in Poland, Sweden, Norway, Australia and Denmark.
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