Ch. 7 - Business Marketing

All of Michael Kors products used to make all the accessories are processed but natural materials. On the website, there is a tab where it explains the care needed for each accessory product sold both on the website and in the store. For example, under handbags, it lists the various materials used and how to care for each handbag of a particular kind.

The demand for Michael Kors has become a major upside potential for the company where the stores are expected to rise a full 25% with total sales in the range of $525 million to $535 million for the third fiscal quarter. Not much is discussed about this particular subject for the business, however the company is very optimistic about the continuous business growth. "Our strong performance in the quarter was driven by continued growth in comparable-store sales, strong performance of our new stores, and the advances in out international expansion strategy as we continue to build brand awareness," said Mr. Idol, CEO of Michael Kors USA, Inc.